![]() Montserratĭesigner Julieta Ulanovsky named Monserrat after the neighbourhood in Buenos Aires in which she works. If you want to capture the spirit of Gotham, but would like a little more exclusivity, there are some excellent free alternatives, we’ve collected some of them here. ![]() Designer’s immediately took to Gotham, and it started to become a highly predictable choice. ![]() As with many typefaces, with great popularity comes great overuse. simply as, “What letters look like” it’s the typeface’s modernity, honesty, and assuredness that make it so popular. The quintessentially American feeling in the design has resulted in the typeface’s use in countless branding projects - Barack Obama’s presidential campaign, the National September 11 Memorial & Museum, and Saturday Night Live, as well as many other household names have adopted Gotham. type foundry, it is based on the basic letterforms that Frere-Jones saw in use on buildings around Manhattan, in signage and architectural lettering. Designed at the turn of the millennium by Tobias Frere-Jones for the Hoefler & Co. The typeface Gotham is one of the most popular sans-serifs in circulation.
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